A landing page can be any page where a user reaches. It could either be a home page of the entire website or any other page featuring some specific events or products. Generally, landing pages are meant to describe the product or event concisely and invite the user to perform an action. It could be signing in, getting updates or make purchases.
Since you have been striving for better user experiences, you need to be sure with the creation of good, high-converting landing pages. This content will, therefore, provide you with tips on how to create the best landing page designs of your own.
What makes a landing page ‘good’?
A “high-converting” landing page is known to be the one that attracts traffic higher than any other pages with a motive of getting responses to the call-to-action. In the years that passed, landing pages have acquired their own varied existences.
Maybe because now, designers and marketer know well about the best working elements; also, mobile devices have made it possible to get judgmental about what designs would make things savvy.
A good landing page strategy or say a good looking landing page is vital to pass the users’ “sniff test” and prove itself to be reliable. It makes a clear call-to-action, connecting users to what they wanted.
Tips to Design a Good Landing Page
Here are a few tips that would work well to get more engagement and response to the call-to-action.
1. Clarify Users’ Perspective for your website
Make out how frequently and at what places, the user would perform an action. Set up and arrange elements in the sequence that the user would be looking for. For example, consider the Google “Home” Voice assistant.
Right from the little ‘G’, across the micro-copy of product information, the user’s eye lands finally on the Buy button. You will have to make the best use of white spaces to direct this visual journey.
2. Strain the best to keep
The user will take no longer than a few seconds to make out whether they’re going to stay or leave. You cannot put on all that comes to your mind on the page. No user is actually going to waste their time viewing it completely.
Also, there are chances that you may miss out what the user required, getting things running out of your hands. Take some time to analyze what would be the best-featured elements. Keep it less yet appropriate.
Only a single glance is enough for the user to decide for further engagement with the product. Pick a few perfect words or information that could persuade the user to at least scroll down and read more or take an action that is positive for the website.
3. Use number lists and bullet points
The users will mostly try to scan all probable information very rapidly. When you have such less time, bullets and number lists could be perfect ways of informing them the most about your website.
This would make things better for information-based products like online courses or eBooks.The user can easily make out the entire scene with a few brief points.
Bullets or number lists also present a product to be more promising since it mentions specifically, all that the user would actually receive.
4. Structure the information
Much before you consider including bullet points make sure to organize the content in proper order. Keep things clear and logical. Introduce a main heading and block of meaningful body text along with some extra details.
The more information you include on the page, the more structuring you will have to do. The sequence of details you present is a key decision you need to make for longer landing pages.
Fetch the most important points that need to placed above and keep aside the ones that can be adjusted somewhere down.
5. Quit Usual Navigation
When yours is a page for a larger site you are likely to decide to place it with usual navigation on the top. Although this is expected, it would suggestible to avoid doing that.
Regular navigation not only creates a distraction but also increases the chances of the user jumping away to other pages without really performing the desired action.
6. Include some beautiful and meaningful product shots
Not all products are apt to be displayed visually. But when you are marketing a physical product, make sure that its images are clear and beautiful. A landing page should deliver relevant product details effortlessly and as rapidly as possible.
If you’re planning to feature an old image just for the fact that it meets your website’s decorative plans, better drop this idea. Users will always want updated details being delivered to them.
7. Establish brand credibility
When creating a landing page, there are chances that most of the new traffic to your website will reach that page first. New visitors would surely have no knowledge about the credibility of your website. It is important to let them get some better insights into that.
Make sure to notify the engagement of your brand with other publications and sites. Also, include the badges that convey the reliability of your website and brand quality.
8. Repeating keywords to reinforce value proposition
Settling keywords at some of the relevant places on the page will reinforce the idea of being on the website in the users’ mind. Also, it will help in achieving a better search engine ranking being listed for relevant searches.
9. Keep the action buttons crystal clear
If on your page, you require the users to fill in any forms, make sure that they are guided well with how to submit that. It is preferable to make use of the most commonly used, simple terms for the purpose.
Alternatively, you may also include text that clarifies what the user would receive by clicking on the button.
Including terms that are more abstract may make it difficult for the users to understand what’s happening and you may end up losing conversions. Look into combining some suitable colors to make things actionable and specific.
10. Minimize Page loading time
The longer a page takes to load, the more are the chances that users would switch to other app or website. This could probably be the reason for you missing out a lot of potential traffic that could have responded to the call-to-action.
In case of page loading time, even the difference of a few seconds matter a lot. It is, therefore, suggestible to focus on the message and cut away the elements that bring up barriers for the same.
11. Testing and Iteration
Before you launch the design, test it among a group of people. Moreover, studying the performance of the page once it is published is even important. If you create landing pages regularly, it would be great to try several different designs and check performance stats for them.
This experimenting will help you to make out which one brings highest conversions. Tweaking, testing, and iterations are important when you are not promoting a one-off event but an evergreen product.
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The above-mentioned tips would surely help you design high-converting landing page perfectly on your own.