Repeat visitors are not so often because the website works so slowly.” “We wanted to offer advanced features, but our custom extensions only ruined the store operation.” Entrepreneurs blame Magento, and we can see their issue. Malfunctions in a Magento store have a direct negative impact on the business, resulting in fewer visitors, smaller conversions and lower gains.
Either addressed by a specialist Magento Support Team or staff members of a store, Magento issues need not immediately interfere with business development. Let’s explain what could happen in the way of e-commerce success.
Magento extension conflicts
The possibility of customizing Magento to meet changing business needs is one of the major advantages of the platform. Custom extensions can right away add the necessary features. Simultaneously, there may be adverse effects on them, resulting in losing a piece of functionality or even disastrous errors.
The question may pop up: how many Magento extensions are too many? Indeed, the quality, not the quantity, of extensions is critical. Even a poorly-coded extension may cause the store’s malfunctioning. Nevertheless, the more extensions are installed, the larger the scope for conflicts is.
There are rules to follow to minimize the risk of extension dispute:
- Ensure that the desired functionality doesn’t go out-of-the-box in Magento and an extension is required for the store.
- Install an extension in a testing environment before preparing and arranging it in a functional store.
- Authorize extension installation to capable Magento developers who will review the code.
- Check the conflicts after an extension is installed to prevent troubleshooting at a later stage.
Magento speed issues
“Is Magento 2 mostly so terribly slow?” This question is so often in Magento forums that we can’t ignore this issue. Almost half of the online shoppers (47%) expect the website to be loaded in 2 seconds or less, which is attainable and possible to further improve in Magento 2.
The truth is that Magento doesn’t have slow processing by default. But, due to an inappropriate configuration, its operation slowed down. While each case should be addressed separately, there are several optimization tips. To increase page load speed, anyone can:
- Rethink about hardware. A dedicated server or VPS (Virtual Private Server) is always better for shared hosting, which can’t handle Magento power.
- Use varnish and Full Page Caching to significantly speed up the website.
- Enable flat catalog. While Magento usually store catalog data in multiple tables, making MySQL queries long and complex, a flat catalog creates new tables on the fly and therefore reduces query complexity. As a result, catalogs can be indexed instantly with around 500K+ SKUs.
- Enable caching to decrease the number of database operations required for each page request.
- Optimize images. Large images can slow page load time.
- Optimize the website for mobile. This can cause large amounts of traffic because, in the US, mobile digital media time now creates 51% compared to a desktop with 42%.
As said by Benjamin Franklin once that, “He that can have patience can have what he will.” This is definitely not about e-commerce clients. A small delay in page translates into a potential customer leaving for a competitor.
The intent of speeding the Magento performance is natural for business owners. But doing it aimlessly, one risks creating more issues rather than solving them. Expert Magento support services include checking an online store for speed-slowing factors and addressing them effectively.
Magento security issues
With the advantages, Magento’s open source nature prepares the ground for security breaches. In 2015, Google blacklisted seven thousand Magento stores due to a big cyber attack due to the Guruincsite malware.
Magento e-commerce websites are targeted by hackers to gain access to customers’ personal and payment information. A compromised website affects both the customer and the business negatively.
Customers will have to go through financial loss and identity theft. Most likely they will not only stay away from the online store but will also sue it. In this way, ignoring the security issues, a businessman may face lawsuits, fines, revoked privileges from financial institutions, and other prerequisites or necessities of a ruined reputation.
Generally, the affected stores are not fully updated with security patches. Security testing and vulnerability scanning should become routine practices in Magento store maintenance.
Magento issues wouldn’t likely to be a reason for business failure
Slipping upon Magento issues doesn’t mean that the platform fails to meet e-commerce needs. Entrepreneurs have the possibility to immediately prevent the issues or to resolve the emerged ones instantly. Let’s calculate the fundamental requirements for an impeccable Magento store operation:
- Proper customization
- Current Magento Maintenance
- Regular security testing
- Expert Magento support in case of malfunctions
Due to being aware of the critical Magento issues described in this section, the store owners will be able to prevent them. In this way, they will minimize the chance of losing their customers and making their competitors gloat i.e. expressing great pleasure or satisfaction because of your own success or someone else’ failure.