When you are looking in for guidance in for the most appropriate app development, PWAs make up a considerable place for themselves. Progressive web apps had been long known as the most lucrative ways of probable investments. Also, there are numerous successful web app examples to be presented before you as inspirational doses.
What is a Progressive App or PWA?
Preference of Progressive Web Apps over usual websites had been a hot discussion over past years. There may be hardly any people unaware of this concept. Encompassing modern web APIs, this is a new technology that operates to deliver app like experience to the users, right in the browsers. This lets you develop dynamic, fast-loading apps that can be operated on full-screen modes, a place on home screens and also push notifications. These web apps are known to be set away from the need of downloads, installs, and updates and are hence hassle-free experiences for users. Unlike a native app, web apps make access to services easier.
Why are Progressive Web Apps Preferable?
PWAs can be perfect to help businesses increase page visits, conversions, and session lengths. Businesses that are short of budgets to invest in mobile apps, can secure an appreciable place in the run with these web apps. There are many other benefits associated with a progressive app which include the following:
- Faster Loading
- Improved Performance
- Engaging platform for users
- Less Data Usage
Some Successful Progressive Web App Examples
There are many appreciable examples of web apps over the web. Here are some of them, have a look:
Owned by the Alibaba Group, AliExpress is a popular e-commerce site which converted its mobile app to a PWA, a few years back. Earlier, AliExpress operated its mobile site to convert non-app users to app users. Also, then their website’s performance was not efficient enough on mobiles. After that investment in a cross-browser Progressive Web App was decided. This indeed turned out to be a great decision, enhancing user experience over AliExpress’ website. AliExpress witnessed incredible results after these changes. These included:
- 2x page visits per session
- 104% increase in conversions among new users.
- 74%more time spent per session.
2. Twitter Lite
Twitter decided and finally rolled out, its Progressive Web App experience as Twitter Lite. This created a default mobile web experience for worldwide users. Twitter turned out to be an improved and engaging experience for about 80% of users on mobile. It’s working now was faster than before therefore users residing in areas with flaky network conditions, had been really served well with this.
Twitter Lite supports instead loading of pages, and low data usage by considering image optimization with cached data. Also, push notifications made the platform, even more, engaging for the users. Mentioned below are the major results from Twitter Lite:
- 20 percent less bounce rate
- 75 percent increased tweets
- 65 percent pages increase per session.
Known to be one of the largest e-commerce sites in India, the implementation of Flipkart Lite, led to great changes in the undertaking. In comparison to the performance of both Flipkart’s website and native app, Flipkart Lite was able to extend streamlined and faster experiences to mobile users. In 2015, though Flipkart had shut its website and continued in the run with an app-only strategy, it did not work up-to-the-mark. An engaging web experience was still missing as most of the users browsed with a 2G or any other flaky networks.
Flipkart Lite is now one of the best examples of web apps for other e-commerce undertakings. Mentioned below are the boosts that were brought up with this PWA:
- 70 percent rise in conversions
- 3x more time spent on site
- 3x less data usage
- 40 percent more re-engagement
Forbes is one among the topmost business magazines in the U.S. featuring excellent article with respect to marketing, finance, investment, and other industry related topics. A PWA had been developed by this business magazine, in order to enhance user experience. With the launch of the web app, page loading time improved to a great extent, and engagement rates doubled with the push notification feature. Major results of the change are as under:
- 43 percent more per session users
- 100 percent increased engagement rates
- 20 percent increase in impressions per page
- 6x more readers completing the articles.
Known to be the largest ticketing company in India, BookMyShow, developed their web app in the year 2017, replacing the website. This resulted in increased conversion and broadened the customer base. Before the web app also, about 85 percent of the transactions were known to take place via mobiles. However, increasing bounce rates remained to be a problem for the company due to unacceptable loading time and less optimized user experiences.
Also, there had been issues related to high data consumption with the BookMyShow app. All of these issues were, however, solved by the web app as it created less burden on the phone memory capabilities or storage. Here are some of the results that were noted after the development of the web app:
- 80 percent increased conversions
- 54 x smaller in size than the Android app
- 180x smaller size than iOS app
- Checkout within 30 seconds
Working like a ‘virtual corkboard’ Pinterest had been one of the most popular applications. There are plenty of images, videos, recipes, and products for the users. However, it was noticed that conversions were moving slow and only 1 percent of users actually went in for sign-ups or mobile app installs. Therefore, the development of Progressive Web Apps was taken up as the next step.
Subsequently, it led to faster working, greater user engagement, more time spent on mobile web and more ad clickthroughs. This is indeed one of the best web app examples. Some major results in this relation are mentioned as under:
- 40 percent more time spent on mobile web pages
- 44 percent increase in user-generated ad revenues
- 50 percent raised ad clickthroughs
- 60 percent increased user engagement
Connecting local buyers and sellers and operating online marketing in over 40 countries, OLX is known to be the largest ads dictionary in India and Pakistan. Being over 90 percent of its users on mobile, it was important to have a check on efficient mobile user experience. Most of the conversions were recognized from native apps and at the same time, mobile web was known to bring up higher bounce rates because of slow loading pages and ads.
OLX progress web app led to an increase in user engagement with push notifications and worked much similar to the native app. An immersive app-like experience was therefore accessible to users even on the mobile website. Mentioned below are the results that were noticed with the use of OLX’s progressive web app:
- 146 percent increased CTR on Ads
- 250 percent more re-engagement
- 23 percent reduced time requirement for an interactive page
- 80 percent less bounce rates
With international presence and performance, Lancôme is a French luxury cosmetics brand. Despite the greatly increased number of mobile users, Lancôme noticed fewer conversions with its mobile site. Mobile commerce being the growing trend of the time, it was then considered to improve the user experience with a perfect mobile web platform. The web app reduced bounce rates, increased conversion, and user engagement on the site with its interesting features. The change worked like a charm to bring up amazing results including the ones mentioned below:
- 17 percent more conversions
- 15 percent less bounce rates
- 51 percent increased mobile sessions
- 84 percent less time taken for an interactive page
- 8 percent conversions on recovered carts.
Helping buyers and sellers for homes, Settled.co.uk is a real estate firm. It was found that most of the users for the website accessed it through mobiles. Therefore, there was an immense need to focus on building a platform that is engaging, faster and reliable. A Progressive app was hence brought up and hence increased mobile transactions and conversions along with hassle-free experience for the users. Mentioned below are the results of the changes:
- 8% increased mobile transactions
- 23% more conversions
- 14% decrease in total cost per conversion
- 13% less bounce rates
MakeMyTrip is one of the leading travel firms in India. In order to avail a faster and better mobile web experience for the users, the company decided to develop its progressive web app. The firm had been through high drop-off rates and customer acquisition costs. However, the implementation of web app resulted in better user experience just like that of the native app improving business insights for the firm. The results of these changes are as below:
- 3x more conversion rates
- 160% increased user sessions
- 38% less page loading issues
Future of progressive web apps in web development seems to be long-lasting and successful. Being cost efficient and perfect performers, web apps would prove to be a great option to boost business activities. There are many more perfect web app examples in the queue; however, the ones mentioned here can be the best referred for you to get inspired.